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Article

Reports Say Zynga to Put In IPO Papers

Billions of Dollars of Valuation Expected

Seems Zynga, the social gaming house that uses Facebook for a platform, could put in its IPO papers on Wednesday.

The Wall Street Journal thinks it wants to raise $2 billion. Bloomberg says $1 billion. CNBC says it's between $1.5 billion and $2 billion.

The move has been expected for a while, frothily following LinkedIn to the public trough.

Everybody agrees that the maker of Farmville and Cityville games will be taken out by Morgan Stanley with Goldman Sachs, JP Morgan Chase, Barclays Capital and Bank of America Merrill Lynch all playing a role.

In the spirit of Tulipmania, the company is expecting a valuation of $15 billion and $20 billion, the Journal says, which reflected that that's where Yahoo is these days. Long-public Electronic Arts only has a market cap of $7.5 billion.

Zynga is related to Facebook and LinkedIn by common VCs and private investors. Facebook is expected to IPO early next year so maybe Zynga will go public in the fall.

Zynga reportedly made about $400 million last year on maybe $850 million in sales.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara